Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Make your own choices, listen to other perspectives but decide by yourself. More options - better choices When there are more than ten choices the decisions decrease their quality Never say no to choice SOURCE: https://www.ted.com/talks/sheena_iyengar_the_art_of_choosing